Communication channels

It’s important to consider the communications channels you’ll use to disseminate your project. Communication channels might include any of the following amongst others:

• Blogs
• Websites
• Twitter
• Articles in publications
• Mailing lists
• Individual email contacts (both external and internal)
• Professional meetings/conferences and papers
• Informal community networking
• Cross-promotional activities (with partners)
• User surveys
• Demonstrations
• Case studies
• Press releases

Suitable communications channels can be selected on the basis of time, budget and opportunity. It’s important to select the right method, to reach the right audience, at the right time whilst communicating the right message.